Is Mobile Marketing Automation For Me?

Lady Retail Shopping with Mobile App

A question oft asked is “Is mobile marketing automation for me?”

While the answer¬†sounds simple enough to arrive at by answering a few more questions, it really needs deeper introspection. Let’s start with simple questions first:

Q: Do you have mobile customers?

Q: Do you currently market to mobile target audience?

Q: Do you have a budget?

The larger aspect here is “Is mobile¬†avoidable?”

Can companies really ignore mobile marketing. Right from location based engagement and conversion to mobile transactions and fulfillment, entire customer base is moving mobile. In fact, with prices dropping further and further, mobile devices are far more affordable than desktops.

Freedom and flexibility is a second aspect of mobile-ness of customers. People on the go; at work; on the sofa-couch; in the bed; there is so much flexibility and therefore impulsive buying. It is almost like the convenience stands move with you.