Beacon Deployments: Transportation Industry

Automated Mobile marketing has been fueled by technology known as beacons. Through different avenues of social media, awareness has been brought to different trends. It also helps that the creation of the smart phone and its ability to hold social media apps has created this incline towards mobile technologies. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Transportation Industry.

As with most deployments of proximity beacons and the associated app the transportation industry benefits from geo-fence specific information delivery with content options such as schedule updates, boarding pass downloads and gate assignments. The informational content can be universal or user specific. Their always exists the option for vendor service information delivery when an enabled device is triggered by a proximity beacon to extend offers and promotions to the user.

Beacon Deployments: Golf Courses

17335868_sBeacons are a thing of the present and future. It has certainly fueled the automated mobile market industry, and social media has created awareness to these different trends. It also helps that social media might be one of the causes for rampant incline of mobile use. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Golf Industry.

With golf courses always trying to fully book tee times for all available timeslots a natural option is a push notification to a registered user’s smartphone with the deals offered on the less desirable timeslots. In addition to the tee times they are also trying to drive their golfers to use the other services offered at the facility such as food and beverage services, driving range, pro shop and special events hosting. All of these offerings can be promoted in pre-visit, onsite and post-visit communications using beacon technology to reach the registered users via text, email, geo-fence boundaries and beacon triggered notifications.

It’s Going to Cost What?

Lady Retail Shopping with Mobile AppWhy is it so hard to get an accurate price on a mobile app project? After all, most software development projects are pretty straightforward.  Say, if you need to price out a new website, you can simply estimate the number of pages, hours and cost per hour. Done.

But pricing out mobile app development is more challenging. People ask me, “why is that?” The short answer: there is a lot going on “behind the curtain” that you never see. Only your developer does. And I’d like to share the key pieces you should know about.

  1. Data Storage: Cloud based storage of data, images, offers, information, bills, invoices, etc. Your mobile app will need to access this data for everything it does. For example Instagram or Yelp stores all pictures, business information and user info in a data store on their servers.
  2. Admin Console: A browser based web portal to administer your system. Tasks such as locking users out or unlocking them, financial reporting, usage reports, uploading content including images, videos etc. to make them available to your mobile user. For example: Instagram or Yelp support teams use to manage the entire system from their desktop browser.
  3. iPhone, iPad App: The actual mobile app that your users will install on their iPhones and iPads. Instagram or Yelp app.
  4. Client web portal: In some cases, your users will want to administrate some functions from a desktop browser. This then becomes very critical. A client portal is also needed when you have a tenant-landlord model of apps. For example: Yelp desktop browser access for businesses to manage their accounts.

The diagram below shows how they connect.

diagram