Proximity Features via Beacon Technology

Technology and its uses has become advanced especially in the mobile market, and beacons have certainly fueled this advancement. Beacons are Bluetooth transmitters that can be placed around, and an app can be developed to read these transmitters. Service companies can benefit from the proximity features of beacon technology.

When a service company deploys a technician to a job site, on a regular route, there is always a concern with them arriving on time, how long they are at the job site and when they have left the job site. With beacon technology a number of tracking features are available. With beacon transmitters deployed at the job sites once the service technician is on the premises and the beacon is triggered a report is logged for the day/time of arrival. Conversely when the technician leaves the premises another report is logged for the day/time of departure. An added feature of the proximity setting is geo- fencing of the job site out to 5 miles. With this feature a trigger event can be sent to dispatch to inform them of the technicians imminent arrival and to aid in future scheduling.

Beacon Deployments: Hosting Industry

Much of what we our mobile marketing today is fueled by beacons. Beacons are Bluetooth transmitters that can be placed around an event. If someone downloads an app that uses beacon technology, his or her phone will respond with a notification when the phone comes within range of a beacon. The popular use of beacons can be credited to the rise in smart phone usage. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Hosting Industry.

Beacon deployment in the convention hosting industry. With this industry a wide variety of offerings and information can be delivered to the vendors and registered participants. Upon registering for the event the user is asked to download an app specifically for the event. With this app pre-visit communications via email and text can be delivered to all. Once onsite for the event the welcome message can be delivered to any app enabled device that enters the geo-fence perimeter established for the event. As the attendee moves through the facility they will trigger unique proximity beacons, which in turn will deliver specific content relevant to the location.