What matters most in mobile app development?

Over the last few years of working with clients and meeting prospects for mobile app development in Orange County, CA, we kept hearing the same things over and over again:

  • Where do we start?
  • How much does it cost?

So here you go:

Let’s go thru cliche talk first: The best place to start a mobile app development project is always at the users’ doorstep. Meet each prospective user, converse with them, understand their needs, and discuss the solutions.

Of course no-one has time to do this and of course your idea is the best. So start with a simple and thoroughly written definition of the problem and proposed solution. Draw up a simple wireframe like below. There is no need for a tool.

Mobile App Development Wireframe

Ok, for costs, read our other post on mobile app development costs. It never costs as much as you fear, if you are able to define your requirements properly. We have seen requests with the same verbal one-liner – “oh…I need a video site like YouTube.” That confuses us and the quote annoys you.

Try the above and then ask a development company for advise (or a quote.) You will be happy you did your homework.

For more information reach out to our President Ram Iyer (ram@sunverasoftware.com) Or our Operations Director Rick Johnston (rick@sunverasoftware.com.)

Why We Love Mobile Apps? A look at mobile app or mobile web.

Between endless debates about mobile app or mobile web, the real benefits are lost. Let’s start with some statistics on mobile usage…Mobile Apps Rule

  • There are over 2.2 billion (with a ‘b”) smartphone users in the world.
  • 48% Buy from Smartphone on Amazon.
  • Majority of emails (above 60%) are opened on smartphones.
  • And, U.S. annual mobile ad spending will reach $72 billion by 2021

That means there is no escaping mobile.

But the big question is why mobile apps?

Mobile apps give you capabilities that take user experience beyond normal. For example – video capture and viewing, proximity, maps & directions, voice controlled “bots”, Health & Fitness, Financial & Payments, and many more. More examples here on Wikipedia – https://en.wikipedia.org/wiki/Mobile_content. Native experience is invaluable to users.

So where do mobile apps fail?

Mobile apps fail when the service they offer aren’t properly thought thru, all-in-one complex solution that are not properly conceptualized, over engineered and badly implemented.

How to make mobile apps “Loveable”?

At Sunvera, we have had the opportunity to develop apps for our customers (MedHero, Savezees, Altura Strategies) that are well thought thru and accomplish a great deal with super simplicity. Our goal has always been to make life easier for users and that leads to super simple apps with high degree of task-accomplishment.

By focusing on real user-needs and avoiding fluff, bloat and the itch to be all-in-one solution, one can develop apps that people will love. Combine that with great graphics and you have a winner at hand. Then mobile app or mobile web app becomes an irrelevant discussion.

Finally, no app is going to sell by itself – find a way to market, promote (see promomyapp.com) and sell your app to your target audience.

Go forth and build apps that people love.