Mobile app videos deliver 5x more results than simple posts or ads. This post covers types of mobile app videos and helps focus them for guaranteed success. By selecting the right type of video, you can greatly improve your marketing success.
Mobile App Videos
Mobile app videos are short and succinct videos illustrating your mobile app. Typically, these are mobile app marketing videos, mobile app promo videos, mobile app user-guide videos and mobile app how to videos. They can range anywhere from 45 seconds to about 15 mins in duration and typically have a call to action (CTA) at the end. While all types of videos are important and serve different purposes, your videos should be published either be based on a publishing calendar or decided based on priority and importance.
Mobile App Video Concept
Mobile app marketing videos
App marketing videos serve a general purpose of educating the marketplace. These videos need to start with a well articulated problem statement, simple to understand solution, clear benefits and pricing. Most app marketing videos are typically anywhere between 45 seconds to 2;30 mins.
Mobile app promo videos
App promo videos on the other hand are used to build your brand and to promote your app. This mobile app video should focus on one or two most important and useful features. The main emphasis is your brand, your company, team, services, etc. No need to dwell on pricing. Promo videos typically do not exceed 90 seconds.
Mobile app user-guide and Mobile app how-to videos
App user-guide and how-to videos serve to educate users to initially draw them to you app and subsequently to keep them engaged. The goal is to empower users to master your app by learning tips and tricks. These videos can be anywhere from 5 mins to 15 mins depending on mobile app type.
Call to action and Contact Info
Finally all videos should have a “Call to action” (CTA) and most importantly “Contact info.” CTAs should be direct, to the point and include any URLs. For example: “Download the App”, “Try our free app”, “No cost trial”, etc. Contact information on the other hand should have sales and customer support numbers.
Sample video created with stock photography.
For more information on building your mobile app contact us at Sunvera Software at +1 949 284-6300
I am assuming you are looking for technology stack – here is the run down…
Determine if you app needs mobile specific abilities – pictures, videos, gyro, bluetooth, etc. If so – definitely go native. I know cross-platforms can support all of these and in some cases may even be easier. But over the long-term, you will benefit from going native.
IOS: Objective C or Swift
Android: Android Java
For your backend, you need to determine if you are going to have a lot of image processing or video/audio processing, could be geo coordinate processing and may be real-time chat like functionality. Once you know those you can choose from a variety of platforms.
Again depending on your need, pick a stack that you are comfortable with.
Finally, you need to see if you are going to do all yourself or may be assemble a team (if you don’t have one) or out-source. In any case make sure your team is familiar and comfortable with the stack. You could end up spinning your and your teams wheels if you pick something unfamiliar.
Picking a iBeacon Mobile App Developer can be tricky and stressful. Not to mention, there are not many developers with the expertise and deep rooted understanding of app development let alone iBeacon App Development.
Let’s start with “What is an iBeacon?”
iBeacon is an indoor positioning technology from Apple Inc. that expands the location services of iOS 7 and beyond devices. The technology enables small low-powered, low-cost transmitter devices to send out messages to the nearby devices. With this technology, an iOS and Android device can send a push notification and take actions based on iBeacon trigger.
iBeacons are just simple one-way bluetooth transmitting devices. In reality they are simpler to program from a computer science point of view. However, like in all cases simpler a device or process, harder it is to get it right.
What we do with iBeacons is far more important than the ability to program them.
How to identify a good iBeacon mobile app developer?
Our first advise is to start at the basics. Find a developer who knows who is strong in implementing a solution and not just provide you with code. Implementing a solution involves the following steps:
Design and architect a solid solution with customers as primary focus. This means we need to make sure all of customer workflows are properly documented. Use cases written and great customer UI/UX are validated.
Choose the right set of technologies. Of the many technologies – in particular case of using iBeacons it is important to develop mobile apps using native programming languages. Objective C and Swift for Apple iOS and Android Java for Google Android platforms. Backend portal and API will depend on individual project.
Ensure developers know ins and outs of publishing the apps on Apple iTunes Store and Google Play Stores.
Over the last few years of working with clients and meeting prospects for mobile app development in Orange County, CA, we kept hearing the same things over and over again:
Where do we start?
How much does it cost?
So here you go:
Let’s go thru cliche talk first: The best place to start is always at the users’ doorstep. Meet each prospective user, converse with them, understand their needs, and discuss the solutions.
Of course no-one has time to do this and of course your idea is the best. So start with a simple and thoroughly written definition of the problem and proposed solution. Draw up a simple wireframe like below. There is no need for a tool.
Ok, for costs, read our other post on development costs. It never costs as much as you fear, if you are able to define your requirements properly. We have seen requests with the same verbal one-liner – “oh…I need a video site like YouTube.” That confuses us and the quote annoys you.
Try the above and then ask a development company for advise (or a quote.) You will be happy you did your homework.
A question oft asked is “Is mobile marketing automation for me?”
While the answer sounds simple enough to arrive at by answering a few more questions, it really needs deeper introspection. Let’s start with simple questions first:
Q: Do you have mobile customers?
Q: Do you currently market to mobile target audience?
Q: Do you have a budget?
The larger aspect here is “Is mobile avoidable?”
Can companies really ignore mobile marketing. Right from location based engagement and conversion to mobile transactions and fulfillment, entire customer base is moving mobile. In fact, with prices dropping further and further, mobile devices are far more affordable than desktops.
Freedom and flexibility is a second aspect of mobile-ness of customers. People on the go; at work; on the sofa-couch; in the bed; there is so much flexibility and therefore impulsive buying. It is almost like the convenience stands move with you.