Mobile App Videos Get 5x More Results

Mobile app videos deliver 5x more results than simple posts or ads. This post covers types of mobile app videos and helps focus them for guaranteed success. By selecting the right type of video, you can greatly improve your marketing success.

Mobile App Videos

Mobile app videos are short and succinct videos illustrating your mobile app. Typically, these are mobile app marketing videos, mobile app promo videos, mobile app user-guide videos and mobile app how to videos. They can range anywhere from 45 seconds to about 15 mins in duration and typically have a call to action (CTA) at the end. While all types of videos are important and serve different purposes, your videos should be published either be based on a publishing calendar or decided based on priority and importance.

Conceptualizing Mobile App Video

Mobile App Video Concept

Mobile app marketing videos

App marketing videos serve a general purpose of educating the marketplace. These videos  need to start with a well articulated problem statement, simple to understand solution, clear benefits and pricing. Most app marketing videos are typically anywhere between 45 seconds to 2;30 mins.

Mobile app promo videos

App promo videos on the other hand are used to build your brand and to promote your app. This mobile app video should focus on one or two most important and useful features. The main emphasis is your brand, your company, team, services, etc. No need to dwell on pricing. Promo videos typically do not exceed 90 seconds.

Mobile app user-guide and Mobile app how-to videos

App user-guide and how-to videos serve to educate users to initially draw them to you app and subsequently to keep them engaged. The goal is to empower users to master your app by learning tips and tricks. These videos can be anywhere from 5 mins to 15 mins depending on mobile app type.

Call to action and Contact Info

Finally all videos should have a “Call to action” (CTA) and most importantly “Contact info.” CTAs should be direct, to the point and include any URLs. For example: “Download the App”, “Try our free app”, “No cost trial”, etc. Contact information on the other hand should have sales and customer support numbers.

Sample video created with stock photography.

For more information on building your mobile app contact us at Sunvera Software at +1 949 284-6300

 

 

Konsier™ “Keep your Community involved” with Mobile Marketing Automation

 

Mobile Marketing Automation makes residential communities a great place to live your life. Residential communities are finding it harder and harder to keep their communities involved. By having a personal community based App you can get your communities attention at the right time. Making all events, bulletins or even community newsletters a breeze with with Mobile Marketing Automation. Konsier™ “talks” to your members where they listen: their smartphones which they carry everywhere they go. Konsier™ is “so smart” it knows when a member passes into the Association and “ignites” an alert “welcoming them home”. Konsier™ is always awake, looking at your community calendar, association bulletins and announcements, weather updates and community service announcements. It is date and time sensitive so it will automatically send a text to members’ App pertinent to their area of interest or the location in case of an alert announcement.

 

Mobile Marketing Automation

Your personalized community App, “powered by Konsier™”, offers your members new capabilities such as reminding them about community events, advising of an association approved garage sale, announcing local programs at schools and churches within the community, all the while it is bolstering the public image of living in their community.

Using our Konsier Mobile Marketing Automation platform, any community can go live in less than a week.

 

For more information on Mobile Marketing Automation platform, please contact [email protected] or call 949 284-6300.

Proximity Features via iBeacon Mobile Shopping

Technology and its uses has become advanced especially in the mobile market, and ibeacons have certainly fueled this advancement. Beacons are Bluetooth transmitters that can be placed around, and an app can be developed to read these transmitters. Service companies can benefit from the proximity features of ibeacon mobile shopping technology.

When a service company deploys a technician to a job site, on a regular route, there is always a concern with them arriving on time, how long they are at the job site and when they have left the job site. With beacon technology a number of tracking features are available. With beacon transmitters deployed at the job sites once the service technician is on the premises and the beacon is triggered a report is logged for the day/time of arrival. Conversely when the technician leaves the premises another report is logged for the day/time of departure. An added feature of the proximity setting is geo- fencing of the job site out to 5 miles. With this feature a trigger event can be sent to dispatch to inform them of the technicians imminent arrival and to aid in future scheduling.

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For getting started with your ibeacon mobile marketing initiatives, contact Sunvera Software at +1 949 284-6300 or email [email protected]