It’s Going to Cost What? (Mobile App Development Cost)

Lady Retail Shopping with Mobile AppWhy is it so hard to get an accurate cost on a mobile app project? After all, most mobile app development cost are pretty straightforward.  Say, if you need to price out a new website, you can simply estimate the number of pages, hours and cost per hour. Done.

But pricing out mobile app development cost is more challenging. People ask me, “why is that?” The short answer: there is a lot going on “behind the curtain” that you never see. Only your developer does. And I’d like to share the key pieces you should know about.

  1. iPhone, iPad App: The actual mobile app that your users will install on their iPhones and iPads. Instagram or Yelp app.
  2. Admin Console: A browser based web portal to administer your system. Tasks such as locking users out or unlocking them, financial reporting, usage reports, uploading content including images, videos etc. to make them available to your mobile user. For example: Instagram or Yelp support teams use to manage the entire system from their desktop browser.
  3. Client web portal: In some cases, your users will want to administrate some functions from a desktop browser. This then becomes very critical. A client portal is also needed when you have a tenant-landlord model of apps. For example: Yelp desktop browser access for businesses to manage their accounts.
  4. Data Storage: Cloud based storage of data, images, offers, information, bills, invoices, etc. Your mobile app will need to access this data for everything it does. For example Instagram or Yelp stores all pictures, business information and user info in a data store on their servers.
  5. Hosting and Database: Most (90%) of apps have some hosting component. Even basic simple apps will want to store registration information including emails to do some email newsletter marketing. This cost can run into millions depending on how much traffic you are targeting.
  6. Security: Specialized apps like in healthcare or fintech will need extra layer of security for app, app transport and data-storage.
  7. Third-party integration: Sendgrid, MailChimp for email sending, Salesforce, Zoho, Microsoft Dynamics, SilverPop for CRM, Stripe, Autorize.NET, PayPal for Payment processing, etc. Each of these services have a setup/service fee that you will have to budget for.

The diagram below shows how they connect.



If you are truly interested in estimating your true cost, multiply 3x of whatever your mobile app developer or  mobile app development company tells you.


For help with your “Mobile App Development” project, call us at +1 949 284-6300 or email us at [email protected] You can  also Schedule a FREE consultation (  .

Game Apps vs Healthcare Apps

Medical technology’s future is right here with apps and games that offer a wide variety of advantages and functions.. Since the advent of mobile apps, people’s lives and work, the way they communicate and play have all changed significantly. Through mobile apps, healthcare is delivered much better and is more efficient than it was ever before.

Out of 10 Americans, it is found that almost 8 are more than willing to pay a hundred dollars for a medical healthcare app that is capable of monitoring vital signs and/or that allows them to access their medical data. The wireless medical data technology has many benefits for patients, families and for medical providers a well.

Mobile Healthcare App Advantages

Mobile healthcare apps create advantages in the healthcare industry. With digital and mobile technologies increasing, these apps can provide new ways for stories to be told, which can impact the world in a better way. One example is the hundreds of medical applications developed for Android and iOS devices.

Most medical apps are about diet or fitness but there are several that are designed for specific purposes, in ways that ensure to make huge differences in the lives of millions all over the world. Over the years, mobile healthcare apps have improved with more accurate readings and other useful functions. Such apps don’t just provide information but also tell the patient’s health story.

Why Healthcare Game Apps

Besides medical apps for healthcare, there are also healthcare game apps that are found to be even more beneficial. Gamification in healthcare is not only about playing games or gaining popularity for the mobile healthcare app provider, but is about creating a way for the patient to also be engaged.

Gamification in healthcare has several technology startups and pilot projects with some developers who play around to build a great healthcare game. The approach in the industry is not clear yet but it is clear that in the next few years there will be significant growth in healthcare games apps which will lead to sustainable modifications in patient behaviors as well as better health outcomes.

Several studies were also conducted to determine the benefits that certain healthcare game apps provide. For instance, a study conducted by the American College of Rehabilitation Meeting in 2015, shows that playing a game provides an effective treatment of the post-concussion syndrome. It was found that playing a game reduced the symptoms of this syndrome.

There is also the fact that people are naturally competitive. We all like to compare ourselves with others which can help as a way of motivation. In the form of games, competitive individuals will feel more compelled to take care of their health and follow the instructions in the game apps through the game’s competitive aspects.

Compared to ordinary apps, gaming apps have a huge advantage in that they are more entertaining and engaging. While ordinary mobile medical apps help in increasing the efficiency of healthcare delivery, games are more engaging, and the patients take in information much better.

Parse Shutdown Survival Program

Sunvera is setting up a “Parse Shutdown Survival Program” for companies that have mobile applications built on top of Parse infrastructure.



We have successfully ported our own applications to our Node.js/Mongodb infrastructure and can help you do the same.

Companies, startups and entrepreneurs currently running mission critical hosted applications on Parse should contact us immediately to see if we can help them.

We only have limited capacity and will handle “First-Come-First-Serve” basis.

Send an email to [email protected] or call +1 949 284-6300 to speak with one of us.


What Do Sunvera Do?

Sunvera is a mobile app development company in Orange County, CA specializing in consumer and business mobile applications. Expertise in iPhone, iPad, Apple TV and Android device apps with successful publishing to iTunes and Google Play stores.

Check out the following blogs on our expertise:

And Sunvera projects:

Of course you won’t believe until you see…so here are a couple of screen captures:

Konsier Mobile App Launch Screen

Konsier Mobile App


MedHero Map View Screen Capture

MedHero Map View Screen


San Juan Hills Golf Mobile App Launch Screen

San Juan Hills Golf Mobile App

Beacon Deployments: Hosting Industry

Much of what we our mobile marketing today is fueled by beacons. Beacons are Bluetooth transmitters that can be placed around an event. If someone downloads an app that uses beacon technology, his or her phone will respond with a notification when the phone comes within range of a beacon. The popular use of beacons can be credited to the rise in smart phone usage. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Hosting Industry.

Beacon deployment in the convention hosting industry. With this industry a wide variety of offerings and information can be delivered to the vendors and registered participants. Upon registering for the event the user is asked to download an app specifically for the event. With this app pre-visit communications via email and text can be delivered to all. Once onsite for the event the welcome message can be delivered to any app enabled device that enters the geo-fence perimeter established for the event. As the attendee moves through the facility they will trigger unique proximity beacons, which in turn will deliver specific content relevant to the location.

Beacon Deployments: Transportation Industry

Automated Mobile marketing has been fueled by technology known as beacons. Through different avenues of social media, awareness has been brought to different trends. It also helps that the creation of the smart phone and its ability to hold social media apps has created this incline towards mobile technologies. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Transportation Industry.

As with most deployments of proximity beacons and the associated app the transportation industry benefits from geo-fence specific information delivery with content options such as schedule updates, boarding pass downloads and gate assignments. The informational content can be universal or user specific. Their always exists the option for vendor service information delivery when an enabled device is triggered by a proximity beacon to extend offers and promotions to the user.

Beacon Deployments: Golf Courses

17335868_sBeacons are a thing of the present and future. It has certainly fueled the automated mobile market industry, and social media has created awareness to these different trends. It also helps that social media might be one of the causes for rampant incline of mobile use. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Golf Industry.

With golf courses always trying to fully book tee times for all available timeslots a natural option is a push notification to a registered user’s smartphone with the deals offered on the less desirable timeslots. In addition to the tee times they are also trying to drive their golfers to use the other services offered at the facility such as food and beverage services, driving range, pro shop and special events hosting. All of these offerings can be promoted in pre-visit, onsite and post-visit communications using beacon technology to reach the registered users via text, email, geo-fence boundaries and beacon triggered notifications.

Is Mobile Marketing Automation For Me?

Lady Retail Shopping with Mobile App

A question oft asked is “Is mobile marketing automation for me?”

While the answer sounds simple enough to arrive at by answering a few more questions, it really needs deeper introspection. Let’s start with simple questions first:

Q: Do you have mobile customers?

Q: Do you currently market to mobile target audience?

Q: Do you have a budget?

The larger aspect here is “Is mobile avoidable?”

Can companies really ignore mobile marketing. Right from location based engagement and conversion to mobile transactions and fulfillment, entire customer base is moving mobile. In fact, with prices dropping further and further, mobile devices are far more affordable than desktops.

Freedom and flexibility is a second aspect of mobile-ness of customers. People on the go; at work; on the sofa-couch; in the bed; there is so much flexibility and therefore impulsive buying. It is almost like the convenience stands move with you.


Beyond the Poor Examples Today- Marketing

17659410_sThe face of marketing has changed. Gone are the days of effective paper ads and telemarketers. Today people spend so much time on their phones and marketers take full advantage of this. As a result we receive most of the relevant information through sites such as Facebook or through ads on different games like Angry Birds. This revolutionary way of marketing has reached our phones; it has reached a new avenue of marketing— Mobile Marketing.

If you are shocked right now, you shouldn’t be. Think about all the games and apps you use on your phone. One movement of your thumb and you might click on an advertisement. Mobile marketing has been invading lives for as long as people have been using apps on phones. Simply put, mobile marketing is around and you don’t even realize the effect it has on you.

The mobile marketing world has taken progressively been getting smarter. Your phone now uses the location services to target a more accurate audience. A simple example could be that your friend got a coupon for fifty percent off in a boutique, whereas you do not live within a 30-mile radius of such a store. This is using the surrounding area where you live to market an audience that will most likely visit this store. Mobile marketing has surpassed the simple ads that everyone can see, it now moves towards ads that are relevant towards you.

This new avenue of marketing has reached one more level, and SunVera Software’s Konsier app has been the one to implement this new level. Konsier is an app that uses a combination of location services and consumer behavior. Pretend that you walk into a store and walk past the jeans aisle. In that aisle there is a beacon (a Bluetooth transmitter linked to the app) that might trigger your phone for a promotion. This app knows that you bought jeans at another store just yesterday using this same process, so your phone will not receive the promotion. However, your phone will be triggered when you walk past a beacon that triggers a promotion for sweaters because recently you have been wanting a sweater. Using the behavior of individual consumers, the app uses where you are at the store to trigger specific promotions relevant towards you.

This is the new way of mobile marketing. Mobile marketing has changed and is constantly changing and apps such as the Konsier app are helping to guide this change.