Mobile App Videos Get 5x More Results

Mobile app videos deliver 5x more results than simple posts or ads. This post covers types of mobile app videos and helps focus them for guaranteed success. By selecting the right type of video, you can greatly improve your marketing success.

Mobile App Videos

Mobile app videos are short and succinct videos illustrating your mobile app. Typically, these are mobile app marketing videos, mobile app promo videos, mobile app user-guide videos and mobile app how to videos. They can range anywhere from 45 seconds to about 15 mins in duration and typically have a call to action (CTA) at the end. While all types of videos are important and serve different purposes, your videos should be published either be based on a publishing calendar or decided based on priority and importance.

Conceptualizing Mobile App Video

Mobile App Video Concept

Mobile app marketing videos

App marketing videos serve a general purpose of educating the marketplace. These videos  need to start with a well articulated problem statement, simple to understand solution, clear benefits and pricing. Most app marketing videos are typically anywhere between 45 seconds to 2;30 mins.

Mobile app promo videos

App promo videos on the other hand are used to build your brand and to promote your app. This mobile app video should focus on one or two most important and useful features. The main emphasis is your brand, your company, team, services, etc. No need to dwell on pricing. Promo videos typically do not exceed 90 seconds.

Mobile app user-guide and Mobile app how-to videos

App user-guide and how-to videos serve to educate users to initially draw them to you app and subsequently to keep them engaged. The goal is to empower users to master your app by learning tips and tricks. These videos can be anywhere from 5 mins to 15 mins depending on mobile app type.

Call to action and Contact Info

Finally all videos should have a “Call to action” (CTA) and most importantly “Contact info.” CTAs should be direct, to the point and include any URLs. For example: “Download the App”, “Try our free app”, “No cost trial”, etc. Contact information on the other hand should have sales and customer support numbers.

Sample video created with stock photography.

For more information on building your mobile app contact us at Sunvera Software at +1 949 284-6300

 

 

Why We Love Mobile Apps (And You Should, Too!)

Between endless debates about “native” mobile apps and “mobile-web” apps, the real benefits are lost. Let’s start with some statistics on mobile usage…Mobile Apps Rule

  • There are over 2.2 billion (with a ‘b”) smartphone users in the world.
  • 48% Buy from Smartphone on Amazon.
  • Majority of emails (above 60%) are opened on smartphones.
  • And, U.S. annual mobile ad spending will reach $72 billion by 2021

That means there is no escaping mobile.

But the big question is why mobile apps?

Mobile apps give you capabilities that take user experience beyond normal. For example – video capture and viewing, proximity, maps & directions, voice controlled “bots”, Health & Fitness, Financial & Payments, and many more. More examples here on Wikipedia – https://en.wikipedia.org/wiki/Mobile_content

Native experience in all the above cases is invaluable to users.

So where do mobile apps fail?

Mobile apps fail when the service they offer aren’t properly though thru, all-in-one complex solution that are not properly conceptualized, over engineered and badly implemented.

How to make mobile apps “Loveable”?

At Sunvera, we have had the opportunity to develop apps for our customers (MedHero, Savezees, Altura Strategies) that are well thought thru and accomplish a great deal with super simplicity. Our goal has always been to make life easier for users and that leads to super simple apps with high degree of task-accomplishment.

By focusing on real user-needs and avoiding fluff, bloat and the itch to be all-in-one solution, one can develop apps that people will love. Combine that with great graphics and you have a winner at hand.

Finally, no app is going to sell by itself – find a way to market, promote (see promomyapp.com) and sell your app to your target audience.

Go forth and build apps that people love.

 

Best mobile app platforms to support 100,000+ users

Originally answered by Ram Iyer, President of Sunvera Software on QUORA in response to:

If you had to develop a new mobile/web application that had to support 100,000+ users what language would you use?

I am assuming you are looking for technology stack – here is the run down…

Determine if you app needs mobile specific abilities – pictures, videos, gyro, bluetooth, etc. If so – definitely go native. I know cross-platforms can support all of these and in some cases may even be easier. But over the long-term, you will benefit from going native.

  • IOS: Objective C or Swift
  • Android: Android Java

For your backend, you need to determine if you are going to have a lot of image processing or video/audio processing, could be geo coordinate processing and may be real-time chat like functionality. Once you know those you can choose from a variety of platforms.

Stack choices

  1. Node.js, MongoDB, Nginx, Socket.IO, etc.
  2. ASP.NET/MVC5, MS SQL Server, etc.
  3. LAMP

Again depending on your need, pick a stack that you are comfortable with.

Finally, you need to see if you are going to do all yourself or may be assemble a team (if you don’t have one) or out-source. In any case make sure your team is familiar and comfortable with the stack. You could end up spinning your and your teams wheels if you pick something unfamiliar.

How to pick an iBeacon mobile app company?

Picking a iBeacon Mobile App Developer can be tricky and stressful. Not to mention, there are not many developers with the expertise and deep rooted understanding of app development let alone iBeacon App Development.

Let’s start with “What is an iBeacon?

iBeacon is an indoor positioning technology from Apple Inc. that expands the location services of iOS 7 and beyond devices. The technology enables small low-powered, low-cost transmitter devices to send out messages to the nearby devices. With this technology, an iOS and Android device can send a push notification and take actions based on iBeacon trigger.iBeacon and mobile devices

For more information on iBeacons refer to sunverasoftware.com/ibeacon-development.html

What is special about iBeacons?

iBeacons are just simple one-way bluetooth transmitting devices. In reality they are simpler to program from a computer science point of view. However, like in all cases simpler a device or process, harder it is to get it right.

What we do with iBeacons is far more important than the ability to program them.

How to identify a good iBeacon mobile app developer?

Our first advise is to start at the basics. Find a developer who knows who is strong in implementing a solution and not just provide you with code. Implementing a solution involves the following steps:

  1. Design and architect a solid solution with customers as primary focus. This means we need to make sure all of customer workflows are properly documented. Use cases written and great customer UI/UX are validated.
  2. Choose the right set of technologies. Of the many technologies – in particular case of using iBeacons it is important to develop mobile apps using native programming languages. Objective C and Swift for Apple iOS and Android Java for Google Android platforms. Backend portal and API will depend on individual project.
  3. Ensure developers know ins and outs of publishing the apps on Apple iTunes Store and Google Play Stores.

And lastly, when in doubt always seek expert advise. There is also tons of information on Apple Developer Portal, Google Developer Portal and StackOverflow.com. And o

For more information, please reach out to info@sunverasoftware.com.

 

Telemedicine vs Emergency Rooms


Get started with tele-medicine technology that will enhance your patients experience while improving your bottom line.

Sunvera Software with their “Konsier”™ platform has generated a new type of service for expanding Medical Care through the use of a TELE-MED APP,  MDKonsier™.    
By offering after hour patient consult, your patients can avoid lengthy waits and costly emergency room bills just to be given a prescription.   Doctors can now satisfy many of these urgent need situations through a brief tele-med consult, saving time for their
patients by providing immediate answers and advice.  The conclusion of the after-hours consult is often a prescription, lab test or a scheduled office visit. Importantly, the app has already charged the patients’ credit card for the after regular business hour consult.   


The benefits are many for doctors and their patients:
-After hour consults

-Screen patient request 
-Prescribed Medication
-Mobile Billing Services
-Increased Cash flow
-Custom, Prestigious App creates patient loyaltySyringe

-App facilitates convenient patient follow up

-Flexible interaction with patient

  • after hours
  • from home
  • traveling

-Patient History

-Instant credit card patient billing

-Order scripts and labs via App

 

Email or call me to schedule a review of the tele-med App and learn how to start a FREE trial.

 

Jonathan Brutocao
Product Manager 
O – 949.435.4276
M- 949.285.6500
6 Venture Suite 100, Irvine CA 92618

 

Sunvera has developed a Telemedicine App for Urgent Care needs

Sunvera Software has developed a unique App for telemedicine.

Telemedicine is a modern, convenient, and cost effective way to access premium medical care through your mobile phone or tablet: 24/7.

The goal is to keep your patients out of the Emergency Departments and Urgent Care clinics if they don’t have an “Emergency Condition”.

The App provides your patients instant access and easy credit card pricing.  It gives access via telemedicine, to board certified physicians and licensed providers offering a variety of medical services for patients in need of medical assistance.  The App provides you, the provider, features found in a  modern HIPAA compliant EMR system.

How It Works(for the patient)

By using the App a patient can input their medical history, their urgent problem then interact directly and confidentially with the medical provider via stehovoice, chat, pictures or video.  The provider in turn offers a diagnosis and may order prescriptions, lab tests, and imaging studies as needed.
Payments are facilitated via Credit Card.  The patient sees the statement immediately at the conclusion of their virtual visit.     It’s that painless!   

For more information and a live demonstration please contact:
Jonathan Brutocao: (949)285-6500   Jonathan@Sunverasoftware.com

Konsier™ “Keep your Community involved”

 

Residential communities are finding it harder and harder to keep their communities involved. By having a personal community based App you can get your communities attention at the right time. Making all events, bulletins or even community newsletters a breeze. Konsier™ “talks” to your members where they listen: their smartphones which they carry everywhere they go. Konsier™ is “so smart” it knows when a member passes into the Association and “ignites” an alert “welcoming them home”. Konsier™ is always awake, looking at your community calendar, association bulletins and announcements, weather updates and community service announcements. It is date and time sensitive so it will automatically send a text to members’ App pertinent to their area of interest or the location in case of an alert announcement.

 

Drive Downloads

Your personalized community App, “powered by Konsier™”, offers your members new capabilities such as reminding them about community events, advising of an association approved garage sale, announcing local programs at schools and churches within the community, all the while it is bolstering the public image of living in their community.

To Keep Your Job, Know These 3 Things About Mobile App Development

Many times we walk into client meetings and immediately get asked, “What are the three most important things in rolling out a mobile app?” Of course, each client is different so we respond accordingly. However, we started to notice a common theme in our responses when we were dealing with decision makers.

So we decided to create a 3-point guide for developing mobile applications.  Mobile apps are typically task-based, life-style, entertainment or game oriented applications that use very specific smart-phone abilities like GPS, Gyro, Bluetooth, Picture, Video, Audio, Camera and human-interactions.

What is really possible with mobile devices?

Mobile Features - GPS, GYRO, Video, Audio

Mobile Features

To create an effective mobile app, we need to be using not only core mobile abilities but also peripherals that interact innocuously with mobile devices. Core abilities include the GPS, Gyroscope, Camera, Audio recorder, Picture, Video and Audio player, Gesture, Touch and Tap interfaces. Peripheral interfaces include iBeacons, iOT, Wireless, Bluetooth, etc. And finally understanding usage of in-app notifications, Text-messaging, VOIP calling is critical to mobile app success.

A clear understanding of which ones to use and when to use them; is very critical to any mobile app.

See categories list at Apple.com

Apple App Store Categories

What are App Types?

There are several categories and sub-categories for App Types. And the list between Apple iTunes and Google Play stores is exhaustive and confusing. To identify correctly, you need to have a thorough understanding of your user personas.

Checkout the Apple list here https://developer.apple.com/app-store/product-page/. This has a profound impact on your app discoverability. Choosing the right category will have a profound effect on your app store performance.

How do we make people download our app?

Drive Downloads

Get more downloads

Making people download your app comes down to grass-roots marketing and promotion. We have seen crappy apps get tons of downloads while great apps languish with very little activity. Here are some of the things to consider – building an email list to run traditional email marketing, Google Adwords, SEO for App web pages, Social-media marketing among others. Which ones to execute will depend on your own marketplace, user interests and domain.

Focusing on these multidimensional aspects of mobile apps will make your app truly great and will lead to success.

 

Parse Shutdown Survival Program

Sunvera is setting up a “Parse Shutdown Survival Program” for companies that have mobile applications built on top of Parse infrastructure.

theme-portraits

 

We have successfully ported our own applications to our Node.js/Mongodb infrastructure and can help you do the same.

Companies, startups and entrepreneurs currently running mission critical hosted applications on Parse should contact us immediately to see if we can help them.

We only have limited capacity and will handle “First-Come-First-Serve” basis.

Send an email to priscilla@sunverasoftware.com or call +1 949 284-6300 to speak with one of us.

 

What Do Sunvera Do?

Sunvera is a mobile app development company in Orange County, CA specializing in consumer and business mobile applications. Expertise in iPhone, iPad, Apple TV and Android device apps with successful publishing to iTunes and Google Play stores.

Check out the following blogs on our expertise:

http://www.sunverasoftware.com/mobile-app-launch.html

http://www.sunverasoftware.com/mobile-app-development.html

And Sunvera projects:

http://www.sunverasoftware.com/about.html#projectlist

Of course you won’t believe until you see…so here are a couple of screen captures:

Konsier Mobile App Launch Screen

Konsier Mobile App

 

MedHero Map View Screen Capture

MedHero Map View Screen

 

San Juan Hills Golf Mobile App Launch Screen

San Juan Hills Golf Mobile App