Over the last few years of working with clients and meeting prospects for mobile app development in Orange County, CA, we kept hearing the same things over and over again:
- Where do we start?
- How much does it cost?
So here you go:
Let’s go thru cliche talk first: The best place to start is always at the users’ doorstep. Meet each prospective user, converse with them, understand their needs, and discuss the solutions.
Of course no-one has time to do this and of course your idea is the best. So start with a simple and thoroughly written definition of the problem and proposed solution. Draw up a simple wireframe like below. There is no need for a tool.
Ok, for costs, read our other post on development costs. It never costs as much as you fear, if you are able to define your requirements properly. We have seen requests with the same verbal one-liner – “oh…I need a video site like YouTube.” That confuses us and the quote annoys you.
Try the above and then ask a development company for advise (or a quote.) You will be happy you did your homework.
For more information reach out to our President Ram Iyer (email@example.com) Or our Operations Director Rick Johnston (firstname.lastname@example.org.)
Everyone has an idea for creating a mobile app. If you are one of them, take this quiz and see for yourself how you compare with the rest.
This survey closes on Jan 15th and we will email a copy or our summarized results to you.
Technology and its uses has become advanced especially in the mobile market, and beacons have certainly fueled this advancement. Beacons are Bluetooth transmitters that can be placed around, and an app can be developed to read these transmitters. Service companies can benefit from the proximity features of beacon technology.
When a service company deploys a technician to a job site, on a regular route, there is always a concern with them arriving on time, how long they are at the job site and when they have left the job site. With beacon technology a number of tracking features are available. With beacon transmitters deployed at the job sites once the service technician is on the premises and the beacon is triggered a report is logged for the day/time of arrival. Conversely when the technician leaves the premises another report is logged for the day/time of departure. An added feature of the proximity setting is geo- fencing of the job site out to 5 miles. With this feature a trigger event can be sent to dispatch to inform them of the technicians imminent arrival and to aid in future scheduling.
Much of what we our mobile marketing today is fueled by beacons. Beacons are Bluetooth transmitters that can be placed around an event. If someone downloads an app that uses beacon technology, his or her phone will respond with a notification when the phone comes within range of a beacon. The popular use of beacons can be credited to the rise in smart phone usage. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Hosting Industry.
Beacon deployment in the convention hosting industry. With this industry a wide variety of offerings and information can be delivered to the vendors and registered participants. Upon registering for the event the user is asked to download an app specifically for the event. With this app pre-visit communications via email and text can be delivered to all. Once onsite for the event the welcome message can be delivered to any app enabled device that enters the geo-fence perimeter established for the event. As the attendee moves through the facility they will trigger unique proximity beacons, which in turn will deliver specific content relevant to the location.
Automated Mobile marketing has been fueled by technology known as beacons. Through different avenues of social media, awareness has been brought to different trends. It also helps that the creation of the smart phone and its ability to hold social media apps has created this incline towards mobile technologies. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Transportation Industry.
As with most deployments of proximity beacons and the associated app the transportation industry benefits from geo-fence specific information delivery with content options such as schedule updates, boarding pass downloads and gate assignments. The informational content can be universal or user specific. Their always exists the option for vendor service information delivery when an enabled device is triggered by a proximity beacon to extend offers and promotions to the user.
Beacons are a thing of the present and future. It has certainly fueled the automated mobile market industry, and social media has created awareness to these different trends. It also helps that social media might be one of the causes for rampant incline of mobile use. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Golf Industry.
With golf courses always trying to fully book tee times for all available timeslots a natural option is a push notification to a registered user’s smartphone with the deals offered on the less desirable timeslots. In addition to the tee times they are also trying to drive their golfers to use the other services offered at the facility such as food and beverage services, driving range, pro shop and special events hosting. All of these offerings can be promoted in pre-visit, onsite and post-visit communications using beacon technology to reach the registered users via text, email, geo-fence boundaries and beacon triggered notifications.
Why is it so hard to get an accurate price on a mobile app project? After all, most software development projects are pretty straightforward. Say, if you need to price out a new website, you can simply estimate the number of pages, hours and cost per hour. Done.
But pricing out mobile app development is more challenging. People ask me, “why is that?” The short answer: there is a lot going on “behind the curtain” that you never see. Only your developer does. And I’d like to share the key pieces you should know about.
- Data Storage: Cloud based storage of data, images, offers, information, bills, invoices, etc. Your mobile app will need to access this data for everything it does. For example Instagram or Yelp stores all pictures, business information and user info in a data store on their servers.
- Admin Console: A browser based web portal to administer your system. Tasks such as locking users out or unlocking them, financial reporting, usage reports, uploading content including images, videos etc. to make them available to your mobile user. For example: Instagram or Yelp support teams use to manage the entire system from their desktop browser.
- iPhone, iPad App: The actual mobile app that your users will install on their iPhones and iPads. Instagram or Yelp app.
- Client web portal: In some cases, your users will want to administrate some functions from a desktop browser. This then becomes very critical. A client portal is also needed when you have a tenant-landlord model of apps. For example: Yelp desktop browser access for businesses to manage their accounts.
The diagram below shows how they connect.
A question oft asked is “Is mobile marketing automation for me?”
While the answer sounds simple enough to arrive at by answering a few more questions, it really needs deeper introspection. Let’s start with simple questions first:
Q: Do you have mobile customers?
Q: Do you currently market to mobile target audience?
Q: Do you have a budget?
The larger aspect here is “Is mobile avoidable?”
Can companies really ignore mobile marketing. Right from location based engagement and conversion to mobile transactions and fulfillment, entire customer base is moving mobile. In fact, with prices dropping further and further, mobile devices are far more affordable than desktops.
Freedom and flexibility is a second aspect of mobile-ness of customers. People on the go; at work; on the sofa-couch; in the bed; there is so much flexibility and therefore impulsive buying. It is almost like the convenience stands move with you.
The face of marketing has changed. Gone are the days of effective paper ads and telemarketers. Today people spend so much time on their phones and marketers take full advantage of this. As a result we receive most of the relevant information through sites such as Facebook or through ads on different games like Angry Birds. This revolutionary way of marketing has reached our phones; it has reached a new avenue of marketing— Mobile Marketing.
If you are shocked right now, you shouldn’t be. Think about all the games and apps you use on your phone. One movement of your thumb and you might click on an advertisement. Mobile marketing has been invading lives for as long as people have been using apps on phones. Simply put, mobile marketing is around and you don’t even realize the effect it has on you.
The mobile marketing world has taken progressively been getting smarter. Your phone now uses the location services to target a more accurate audience. A simple example could be that your friend got a coupon for fifty percent off in a boutique, whereas you do not live within a 30-mile radius of such a store. This is using the surrounding area where you live to market an audience that will most likely visit this store. Mobile marketing has surpassed the simple ads that everyone can see, it now moves towards ads that are relevant towards you.
This new avenue of marketing has reached one more level, and SunVera Software’s Konsier app has been the one to implement this new level. Konsier is an app that uses a combination of location services and consumer behavior. Pretend that you walk into a store and walk past the jeans aisle. In that aisle there is a beacon (a Bluetooth transmitter linked to the app) that might trigger your phone for a promotion. This app knows that you bought jeans at another store just yesterday using this same process, so your phone will not receive the promotion. However, your phone will be triggered when you walk past a beacon that triggers a promotion for sweaters because recently you have been wanting a sweater. Using the behavior of individual consumers, the app uses where you are at the store to trigger specific promotions relevant towards you.
This is the new way of mobile marketing. Mobile marketing has changed and is constantly changing and apps such as the Konsier app are helping to guide this change.