Konsier™ “Keep your Community involved” with Mobile Marketing Automation

 

Mobile Marketing Automation makes residential communities a great place to live your life. Residential communities are finding it harder and harder to keep their communities involved. By having a personal community based App you can get your communities attention at the right time. Making all events, bulletins or even community newsletters a breeze with with Mobile Marketing Automation. Konsier™ “talks” to your members where they listen: their smartphones which they carry everywhere they go. Konsier™ is “so smart” it knows when a member passes into the Association and “ignites” an alert “welcoming them home”. Konsier™ is always awake, looking at your community calendar, association bulletins and announcements, weather updates and community service announcements. It is date and time sensitive so it will automatically send a text to members’ App pertinent to their area of interest or the location in case of an alert announcement.

 

Mobile Marketing Automation

Your personalized community App, “powered by Konsier™”, offers your members new capabilities such as reminding them about community events, advising of an association approved garage sale, announcing local programs at schools and churches within the community, all the while it is bolstering the public image of living in their community.

Using our Konsier Mobile Marketing Automation platform, any community can go live in less than a week.

 

For more information on Mobile Marketing Automation platform, please contact sales@sunverasoftware.com or call 949 284-6300.

To Keep Your Job, Know These 3 Things About Mobile App Development

Many times we walk into client meetings and immediately get asked, “What are the three most important things in rolling out a mobile app development project?” Of course, each client is different so we respond accordingly. However, we started to notice a common theme in our responses when we were dealing with decision makers.

So we decided to create a 3-point guide for developing mobile applications.  Mobile apps are typically task-based, life-style, entertainment or game oriented applications that use very specific smart-phone abilities like GPS, Gyro, Bluetooth, Picture, Video, Audio, Camera and human-interactions.

What is really possible with mobile devices?

Mobile Features - GPS, GYRO, Video, Audio

Mobile Features

To create an effective mobile app, we need to be using not only core mobile abilities but also peripherals that interact innocuously with mobile devices. Core abilities include the GPS, Gyroscope, Camera, Audio recorder, Picture, Video and Audio player, Gesture, Touch and Tap interfaces. Peripheral interfaces include iBeacons, iOT, Wireless, Bluetooth, etc. And finally understanding usage of in-app notifications, Text-messaging, VOIP calling is critical to mobile app success.

A clear understanding of which ones to use and when to use them; is very critical to any mobile app.

See categories list at Apple.com

Apple App Store Categories

What are App Types?

There are several categories and sub-categories for App Types. And the list between Apple iTunes and Google Play stores is exhaustive and confusing. To identify correctly, you need to have a thorough understanding of your user personas.

Checkout the Apple list here https://developer.apple.com/app-store/product-page/. This has a profound impact on your app discoverability. Choosing the right category will have a profound effect on your app store performance.

How do we make people download our app?

Drive Downloads

Get more downloads

Making people download your app comes down to grass-roots marketing and promotion. We have seen crappy apps get tons of downloads while great apps languish with very little activity. Here are some of the things to consider – building an email list to run traditional email marketing, Google Adwords, SEO for App web pages, Social-media marketing among others. Which ones to execute will depend on your own marketplace, user interests and domain.

Focusing on these multidimensional aspects of mobile apps will make your app truly great and will lead to success.

 

Parse Shutdown Survival Program

Sunvera is setting up a “Parse Shutdown Survival Program” for companies that have mobile applications built on top of Parse infrastructure.

theme-portraits

 

We have successfully ported our own applications to our Node.js/Mongodb infrastructure and can help you do the same.

Companies, startups and entrepreneurs currently running mission critical hosted applications on Parse should contact us immediately to see if we can help them.

We only have limited capacity and will handle “First-Come-First-Serve” basis.

Send an email to priscilla@sunverasoftware.com or call +1 949 284-6300 to speak with one of us.

 

What Do Sunvera Do?

Sunvera is a mobile app development company in Orange County, CA specializing in consumer and business mobile applications. Expertise in iPhone, iPad, Apple TV and Android device apps with successful publishing to iTunes and Google Play stores.

Check out the following blogs on our expertise:

http://www.sunverasoftware.com/mobile-app-launch.html

http://www.sunverasoftware.com/mobile-app-development.html

And Sunvera projects:

http://www.sunverasoftware.com/about.html#projectlist

Of course you won’t believe until you see…so here are a couple of screen captures:

Konsier Mobile App Launch Screen

Konsier Mobile App

 

MedHero Map View Screen Capture

MedHero Map View Screen

 

San Juan Hills Golf Mobile App Launch Screen

San Juan Hills Golf Mobile App

Proximity Features via Beacon Technology

Technology and its uses has become advanced especially in the mobile market, and beacons have certainly fueled this advancement. Beacons are Bluetooth transmitters that can be placed around, and an app can be developed to read these transmitters. Service companies can benefit from the proximity features of beacon technology.

When a service company deploys a technician to a job site, on a regular route, there is always a concern with them arriving on time, how long they are at the job site and when they have left the job site. With beacon technology a number of tracking features are available. With beacon transmitters deployed at the job sites once the service technician is on the premises and the beacon is triggered a report is logged for the day/time of arrival. Conversely when the technician leaves the premises another report is logged for the day/time of departure. An added feature of the proximity setting is geo- fencing of the job site out to 5 miles. With this feature a trigger event can be sent to dispatch to inform them of the technicians imminent arrival and to aid in future scheduling.

Beacon Deployments: Hosting Industry

Much of what we our mobile marketing today is fueled by beacons. Beacons are Bluetooth transmitters that can be placed around an event. If someone downloads an app that uses beacon technology, his or her phone will respond with a notification when the phone comes within range of a beacon. The popular use of beacons can be credited to the rise in smart phone usage. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Hosting Industry.

Beacon deployment in the convention hosting industry. With this industry a wide variety of offerings and information can be delivered to the vendors and registered participants. Upon registering for the event the user is asked to download an app specifically for the event. With this app pre-visit communications via email and text can be delivered to all. Once onsite for the event the welcome message can be delivered to any app enabled device that enters the geo-fence perimeter established for the event. As the attendee moves through the facility they will trigger unique proximity beacons, which in turn will deliver specific content relevant to the location.

Beacon Deployments: Transportation Industry

Automated Mobile marketing has been fueled by technology known as beacons. Through different avenues of social media, awareness has been brought to different trends. It also helps that the creation of the smart phone and its ability to hold social media apps has created this incline towards mobile technologies. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Transportation Industry.

As with most deployments of proximity beacons and the associated app the transportation industry benefits from geo-fence specific information delivery with content options such as schedule updates, boarding pass downloads and gate assignments. The informational content can be universal or user specific. Their always exists the option for vendor service information delivery when an enabled device is triggered by a proximity beacon to extend offers and promotions to the user.

Beacon Deployments: Golf Courses

17335868_sBeacons are a thing of the present and future. It has certainly fueled the automated mobile market industry, and social media has created awareness to these different trends. It also helps that social media might be one of the causes for rampant incline of mobile use. Because people are glued to their phones, developers and dreamers have come up with different uses of Beacon Deployment. This week’s topic is the beacon deployment in the Golf Industry.

With golf courses always trying to fully book tee times for all available timeslots a natural option is a push notification to a registered user’s smartphone with the deals offered on the less desirable timeslots. In addition to the tee times they are also trying to drive their golfers to use the other services offered at the facility such as food and beverage services, driving range, pro shop and special events hosting. All of these offerings can be promoted in pre-visit, onsite and post-visit communications using beacon technology to reach the registered users via text, email, geo-fence boundaries and beacon triggered notifications.

It’s Going to Cost What?

Lady Retail Shopping with Mobile AppWhy is it so hard to get an accurate price on a mobile app project? After all, most software development projects are pretty straightforward.  Say, if you need to price out a new website, you can simply estimate the number of pages, hours and cost per hour. Done.

But pricing out mobile app development is more challenging. People ask me, “why is that?” The short answer: there is a lot going on “behind the curtain” that you never see. Only your developer does. And I’d like to share the key pieces you should know about.

  1. Data Storage: Cloud based storage of data, images, offers, information, bills, invoices, etc. Your mobile app will need to access this data for everything it does. For example Instagram or Yelp stores all pictures, business information and user info in a data store on their servers.
  2. Admin Console: A browser based web portal to administer your system. Tasks such as locking users out or unlocking them, financial reporting, usage reports, uploading content including images, videos etc. to make them available to your mobile user. For example: Instagram or Yelp support teams use to manage the entire system from their desktop browser.
  3. iPhone, iPad App: The actual mobile app that your users will install on their iPhones and iPads. Instagram or Yelp app.
  4. Client web portal: In some cases, your users will want to administrate some functions from a desktop browser. This then becomes very critical. A client portal is also needed when you have a tenant-landlord model of apps. For example: Yelp desktop browser access for businesses to manage their accounts.

The diagram below shows how they connect.

diagram